Platinum a Good Color for Platte River Power Annual Report

FORT COLLINS, COLO - Platte River Power Authority has received a Platinum Award from the League of American Communications Professionals (LACP) for the utility's 2007 Annual Report. The Platinum Award was given for the highest level of achievement in LACP's international 2007 Vision Awards competition. Only four percent of the competition’s entries received a Platinum Award.

"This award shows us how well we are doing at communicating Platte River's goals, challenges and achievements," said Platte River General Manager Brian Moeck. "Receiving a Platinum Award affirms our communications efforts."

The Vision Awards competition recognizes outstanding annual reports. Judged across a broad range of criteria, awards are presented across five tiers: platinum, gold, silver, bronze, and honorable mention. Ratings are based upon an evaluation point system, which considers a number of factors measuring the effectiveness of communications materials.

According to LACP, the 2007 Vision Awards drew an unprecedented number of submissions representing a broad range of industries and organizational sizes. More than 3,000 entries were received representing upwards of 20 countries. Winners demonstrated an outstanding focus on target publics, their interests and their need to understand the key messages being communicated.

Platte River Power Authority generates and delivers reliable, low-cost and environmentally responsible electricity to its owner communities of Estes Park, Fort Collins, Longmont and Loveland, Colorado, where it is distributed by each municipal utility to residents and businesses. For more information, please visit, www.prpa.org.

League of American Communications Professionals LLC (LACP) was established in 2001 in order to create a forum within the public relations industry that facilitates discussion of best-in-class practices within the profession while also recognizing those who demonstrate exemplary communications capabilities. Additional information can be found at www.lacp.com.

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