Platte River operates under the direction of a general manager who serves at the pleasure of the board of directors. The general manager is the principal executive officer with full responsibility for planning, operations and the administrative affairs of Platte River. Platte River’s senior leadership has substantial experience in the utility industry.
Jason Frisbie joined Platte River in 1982 as a college intern and upon graduating began a full-time career at the Rawhide Energy Station. Jason held various positions in facilities, maintenance, fuel handling and power production before becoming plant manager in 1999. He transitioned to division manager of power production in 2001 and was promoted to chief operating officer in 2010, overseeing generation and transmission assets, power sales, fuel, water and system engineering. Jason became general manager/chief executive officer of Platte River in 2016 and is committed to leading the organization during a transformational time in the utility industry.
Jason is a tireless advocate of public power and of transitioning to a new energy future while maintaining system reliability and financial sustainability. He represents Platte River’s interests on a regional basis and serves on the Trapper Mine Board of Directors, chairs the Trapper Compensation Committee and is a member of the Yampa Coordinating Committee. As an industry leader, Jason is a sought-after panelist and public speaker on the topics of transitioning energy portfolios from fossil fuels to noncarbon resources; the value of joining an organized market; and the benefits of public power and local community control. Jason also contributes his industry and leadership expertise to the American Public Power Association and the Large Public Power Council.
Jason earned a Bachelor of Science in industrial technology from Colorado State University and a Master of Business Administration from the University of Phoenix.
Alyssa Clemsen Roberts
Chief strategy officer
Alyssa Clemsen Roberts joined Platte River in 2017 as the chief strategy officer and is responsible for leading Platte River’s long-range strategic planning process and directing the development of all formal documents for the organization. She also oversees Platte River’s government relations and community engagement activities, energy efficiency and distributed resource plans and programs, internal and external communications, human resources and safety. Alyssa has devoted her career to the utility industry, focusing her work on strategic planning, communications, member services, finance, and government and public affairs for utility cooperatives, utility trade organizations and federal agencies including the Environmental Protection Agency and the U.S. Department of Agriculture.
As the electric utility industry transitions to a noncarbon energy future, Alyssa leads Platte River’s distributed energy resources (DER) strategy planning, directs public engagement events for resource planning and represents Platte River at local, state and national events. Alyssa is also a nationally recognized expert on rural broadband issues, sharing her expertise with Platte River’s owner communities and serving as a keynote speaker at many utility and broadband industry conferences.
Alyssa served four years in the U.S. Navy and graduated summa cum laude from Park University with a Bachelor of Science in business management.
Deputy general manager/chief financial officer
Dave Smalley joined Platte River as a staff accountant in 1993. Since that time, he has served in numerous financial roles including investment and financial analysis officer and financial planning and treasury manager. In 2006, Dave was named chief financial officer responsible for treasury management, financial and accounting services. In 2017 he was appointed deputy general manager and currently oversees all financial and treasury services, internal auditing and information technology for Platte River.
Dave directs all aspects of the organization’s strategic financial plan including wholesale rates, debt financings, investments and retirement plan obligations to ensure Platte River’s long-term financial sustainability. He also serves as treasurer for Platte River, as well as a committee member for the risk management and pension and defined contribution retirement committees. As deputy general manager, Dave is responsible for all Platte River operations in the absence of the general manager.
Prior to joining Platte River, Dave worked for a CPA firm auditing federal and non-profit agencies. He is a certified public accountant, holds a Bachelor of Science in accounting from San Diego State University and is a member of the American Institute of Certified Public Accountants.
Sarah Leonard joined Platte River in 2019 and oversees the organization’s legal, environmental compliance and reliability compliance teams. She has dual reporting responsibilities to Platte River’s Board of Directors and to the CEO.
Sarah has provided legal counsel and services to the utility industry for more than 25 years. She is instrumental in advancing Platte River’s participation in an organized energy market and also helps manage the organization’s power purchase agreements for new resource acquisitions.
Before joining Platte River, Sarah served as outside general counsel and corporate secretary for the Northwest Power Pool. From private practice, she represented several midwestern utilities and joint action agencies concerning many legal issues, including significant transmission development projects as well as other transactional and regulatory proceedings. Sarah earned her juris doctorate from Stanford Law School in 1994.